This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Köp den här e-boken och få 1 till GRATIS!
Formatera PDF ● Sidor 394 ● ISBN 9781135124359 ● Redaktör Stanley Paliwoda & Peter W Turnbull ● Utgivare Taylor and Francis ● Publicerad 2013 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2664854 ● Kopieringsskydd Adobe DRM
Kräver en DRM-kapabel e-läsare