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Stanley Paliwoda & Peter W Turnbull
Research in International Marketing (RLE International Business) [PDF ebook]

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Copertina de Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (PDF)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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Format PDF ● Pagini 394 ● ISBN 9781135124359 ● Editor Stanley Paliwoda & Peter W Turnbull ● Editura Taylor and Francis ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2664854 ● Protecție împotriva copiilor Adobe DRM

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