Catalog > Ciencias sociales > Economía > Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (PDF)

Stanley Paliwoda & Peter W Turnbull
Research in International Marketing (RLE International Business) [PDF ebook]

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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Formato PDF ● Páginas 394 ● ISBN 9781135124359 ● Editor Stanley Paliwoda & Peter W Turnbull ● Editorial Taylor and Francis ● Publicado 2013 ● Descargable 6 veces ● Divisa EUR ● ID 2664854 ● Protección de copia Adobe DRM

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