This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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Sobre el autor
Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
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Idioma Inglés ● Formato PDF ● Páginas 166 ● ISBN 9783847408918 ● Tamaño de archivo 1.6 MB ● Editorial Verlag Barbara Budrich ● Ciudad Leverkusen ● País DE ● Publicado 2016 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 4855943 ● Protección de copia sin
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