This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
€0.00
Tentang Penulis
Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
Beli ebook ini dan dapatkan 1 lagi GRATIS!
Bahasa Inggris ● Format PDF ● Halaman 166 ● ISBN 9783847408918 ● Ukuran file 1.6 MB ● Penerbit Verlag Barbara Budrich ● Kota Leverkusen ● Negara DE ● Diterbitkan 2016 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 4855943 ● Perlindungan salinan tanpa
Ebook lainnya dari penulis yang sama / Editor
36,114 Ebooks dalam kategori ini
