This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
€0.00
Circa l’autore
Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
Acquista questo ebook e ricevine 1 in più GRATIS!
Lingua Inglese ● Formato PDF ● Pagine 166 ● ISBN 9783847408918 ● Dimensione 1.6 MB ● Casa editrice Verlag Barbara Budrich ● Città Leverkusen ● Paese DE ● Pubblicato 2016 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 4855943 ● Protezione dalla copia senza
Altri ebook dello stesso autore / Editore
35.346 Ebook in questa categoria
