This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
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Bahasa Inggeris ● Format PDF ● Halaman-halaman 166 ● ISBN 9783847408918 ● Saiz fail 1.6 MB ● Penerbit Verlag Barbara Budrich ● Bandar raya Leverkusen ● Negara DE ● Diterbitkan 2016 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 4855943 ● Salin perlindungan tanpa
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