Paul M.W. Hackett & Jessica Schwarzenbach 
Consumer Psychology: A Study Guide to Qualitative Research Methods [PDF ebook] 

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

About the author

Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland