This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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About the author
Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
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Language English ● Format PDF ● Pages 166 ● ISBN 9783847408918 ● File size 1.6 MB ● Publisher Verlag Barbara Budrich ● City Leverkusen ● Country DE ● Published 2016 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 4855943 ● Copy protection without
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