This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
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Dil İngilizce ● Biçim PDF ● Sayfalar 166 ● ISBN 9783847408918 ● Dosya boyutu 1.6 MB ● Yayımcı Verlag Barbara Budrich ● Kent Leverkusen ● Ülke DE ● Yayınlanan 2016 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 4855943 ● Kopya koruma olmadan
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