This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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लेखक के बारे में
Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 166 ● ISBN 9783847408918 ● फाइल का आकार 1.6 MB ● प्रकाशक Verlag Barbara Budrich ● शहर Leverkusen ● देश DE ● प्रकाशित 2016 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 4855943 ● कॉपी सुरक्षा के बिना
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