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Ursula Georgy & Frauke Schade
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook]

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Portada de Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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€210.00

Sobre el autor

Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.

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Idioma Alemán ● Formato PDF ● Páginas 670 ● ISBN 9783110260434 ● Tamaño de archivo 9.9 MB ● Editor Ursula Georgy & Frauke Schade ● Editorial De Gruyter ● Ciudad Basel/Berlin/Boston ● Publicado 2012 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 6293165 ● Protección de copia Adobe DRM

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