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Ursula Georgy & Frauke Schade 
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook] 

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Copertina de Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.
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Limba Germana ● Format PDF ● Pagini 670 ● ISBN 9783110260434 ● Mărime fișier 9.9 MB ● Editor Ursula Georgy & Frauke Schade ● Editura De Gruyter ● Oraș Basel/Berlin/Boston ● Publicat 2012 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 6293165 ● Protecție împotriva copiilor Adobe DRM
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