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Ursula Georgy & Frauke Schade
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook]

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Copertina di Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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€230.00

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Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.

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Lingua Tedesco ● Formato PDF ● Pagine 670 ● ISBN 9783110260434 ● Dimensione 9.9 MB ● Editore Ursula Georgy & Frauke Schade ● Casa editrice De Gruyter ● Città Basel/Berlin/Boston ● Pubblicato 2012 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6293165 ● Protezione dalla copia Adobe DRM

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