Електронна книга > Суспільствознавство > Медіа / комунікація > Книжкова торгівля, бібліотекознавство > Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Ursula Georgy & Frauke Schade
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook]

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Обкладинка Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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€210.00

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Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.

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Мова Німецька ● Формат PDF ● Сторінки 670 ● ISBN 9783110260434 ● Розмір файлу 9.9 MB ● Редактор Ursula Georgy & Frauke Schade ● Видавець De Gruyter ● Місто Basel/Berlin/Boston ● Опубліковано 2012 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 6293165 ● Захист від копіювання Adobe DRM

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