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Ursula Georgy & Frauke Schade
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook]

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Örtmek Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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€210.00

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Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.

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Dil Almanca ● Biçim PDF ● Sayfalar 670 ● ISBN 9783110260434 ● Dosya boyutu 9.9 MB ● Editör Ursula Georgy & Frauke Schade ● Yayımcı De Gruyter ● Kent Basel/Berlin/Boston ● Yayınlanan 2012 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 6293165 ● Kopya koruma Adobe DRM

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