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Ursula Georgy & Frauke Schade
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook]

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Sampul Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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Tentang Penulis

Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.

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Bahasa Jerman ● Format PDF ● Halaman 670 ● ISBN 9783110260434 ● Ukuran file 9.9 MB ● Editor Ursula Georgy & Frauke Schade ● Penerbit De Gruyter ● Kota Basel/Berlin/Boston ● Diterbitkan 2012 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 6293165 ● Perlindungan salinan Adobe DRM

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