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Ursula Georgy & Frauke Schade 
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook] 

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Hoes van Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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€230.00
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Over de auteur

Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.
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Taal Duits ● Formaat PDF ● Pagina’s 670 ● ISBN 9783110260434 ● Bestandsgrootte 9.9 MB ● Editor Ursula Georgy & Frauke Schade ● Uitgeverij De Gruyter ● Stad Basel/Berlin/Boston ● Gepubliceerd 2012 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 6293165 ● Kopieerbeveiliging Adobe DRM
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