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Ursula Georgy & Frauke Schade
Praxishandbuch Bibliotheks- und Informationsmarketing [PDF ebook]

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Pokrywa Ursula Georgy & Frauke Schade: Praxishandbuch Bibliotheks- und Informationsmarketing (PDF)

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf Bibliotheken und Informationseinrichtungen, so dass sie praxisrelevant und theoretisch fundiert sind.

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€210.00

O autorze

Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg.

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Język Niemiecki ● Format PDF ● Strony 670 ● ISBN 9783110260434 ● Rozmiar pliku 9.9 MB ● Redaktor Ursula Georgy & Frauke Schade ● Wydawca De Gruyter ● Miasto Basel/Berlin/Boston ● Opublikowany 2012 ● Ydanie 1 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 6293165 ● Ochrona przed kopiowaniem Adobe DRM

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