Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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Langue Anglais ● Format EPUB ● Pages 480 ● ISBN 9781071927175 ● Maison d’édition SAGE Publications ● Publié 2021 ● Téléchargeable 3 fois ● Devise EUR ● ID 9323264 ● Protection contre la copie Adobe DRM
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