Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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语言 英语 ● 格式 EPUB ● 网页 480 ● ISBN 9781071927175 ● 出版者 SAGE Publications ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 9323264 ● 复制保护 Adobe DRM
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