Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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Língua Inglês ● Formato EPUB ● Páginas 480 ● ISBN 9781071927175 ● Editora SAGE Publications ● Publicado 2021 ● Carregável 3 vezes ● Moeda EUR ● ID 9323264 ● Proteção contra cópia Adobe DRM
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