Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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Limba Engleză ● Format EPUB ● Pagini 480 ● ISBN 9781071927175 ● Editura SAGE Publications ● Publicat 2021 ● Descărcabil 3 ori ● Valută EUR ● ID 9323264 ● Protecție împotriva copiilor Adobe DRM
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