Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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Language English ● Format EPUB ● Pages 480 ● ISBN 9781071927175 ● Publisher SAGE Publications ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 9323264 ● Copy protection Adobe DRM
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