Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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Språk Engelska ● Formatera EPUB ● Sidor 480 ● ISBN 9781071927175 ● Utgivare SAGE Publications ● Publicerad 2021 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 9323264 ● Kopieringsskydd Adobe DRM
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