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Ralph Fuerderer & Andreas Herrmann
Optimal Bundling [PDF ebook]
Marketing Strategies for Improving Economic Performance

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Couverture du Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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Langue Anglais ● Format PDF ● ISBN 9783662091197 ● Éditeur Ralph Fuerderer & Andreas Herrmann ● Maison d’édition Springer Berlin Heidelberg ● Publié 2013 ● Téléchargeable 3 fois ● Devise EUR ● ID 6357356 ● Protection contre la copie Adobe DRM

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