Catalog > Social Sciences > Economy > Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Ralph Fuerderer & Andreas Herrmann
Optimal Bundling [PDF ebook]
Marketing Strategies for Improving Economic Performance

Support

Cover of Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

€165.92

Buy this ebook and get 1 more FREE!

Language English ● Format PDF ● ISBN 9783662091197 ● Editor Ralph Fuerderer & Andreas Herrmann ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6357356 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Ralph Fuerderer Andreas Herrmann Georg Wuebker

260,259 Ebooks in this category

Cover of Neil Lewis: 100 Rules For Entrepreneurs

Neil Lewis: 100 Rules For Entrepreneurs

COMPREHENSIVE, HARD-WON, NO-NONSENSE ADVICE100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur’s point of view. Unlike other guides it avoids mere theorising. Instead, e …

Cover of A. Heri Iswanto: Hospital Economics

A. Heri Iswanto: Hospital Economics

The biggest issue of economics in a hospital are the resource issues. A resource issue in hospitals creates many problems such as the excessive number of patients, poor service quality, lack of diagn …

Cover of Pearl Zhu: Problem Solving Master: Frame Problems Systematically and Solve Problem Creatively

Pearl Zhu: Problem Solving Master: Frame Problems Systematically and Solve Problem Creatively

Fundamentally, every work is to deal with problems large or small both from long-term perspectives and on the daily basis. The purpose of “Problem-Solving Master – Frame Problems Systematically and S …

Cover of E.T. Woodburn: Frothing in Flotation II

E.T. Woodburn: Frothing in Flotation II

Dr. J. S. Laskowski has written several papers on frother-collector interactions and the effect of such interactions on flotation kinetics, and on frothers chemistry and frothing. He is founder and E …

Cover of Monte Lee Matthews: Knowledge-Driven Profit Improvement

Monte Lee Matthews: Knowledge-Driven Profit Improvement

This book presents an innovative and radically logical way of thinking about organizational knowledge and competition that centers on discipline, integration and focus. By tapping into the previously …

Cover of K Nirmal-Babu & P. N. Ravindran: Cinnamon and Cassia

K Nirmal-Babu & P. N. Ravindran: Cinnamon and Cassia

Cinnamon and Cassia, the ‘Spices of Life’, together constitute one of the most widely used group of spices. A comprehensive volume, Cinnamon and Cassia: Genus Cinnamomum explores in detail Srilankan …

Cover of Edgar (Jacobs Engineering) Amaro Ronces & Eberhard (NiQuan Energy LLC) Lucke: Leveraging Synergies Between Refining and Petrochemical Processes

Edgar (Jacobs Engineering) Amaro Ronces & Eberhard (NiQuan Energy LLC) Lucke: Leveraging Synergies Between Refining and Petrochemical Processes

Leveraging Synergies Between Refining and Petrochemical Processes provides a detailed description of the interfaces and connections between crude oil refining and petrochemicals. It offers a view of …

Cover of James (The University of Western Australia, Crawley, Australia) Trevelyan: Learning Engineering Practice

James (The University of Western Australia, Crawley, Australia) Trevelyan: Learning Engineering Practice

This book explains engineering practice, what engineers actually do in their work. The first part explains how to find paid engineering work and prepare for an engineering career. The second part exp …

Cover of Michael Moesgaard Andersen & Torben Pedersen: Data-Driven Innovation

Michael Moesgaard Andersen & Torben Pedersen: Data-Driven Innovation

Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces …

Cover of David (University of South Australia) Parker: Principles and Practice of Property Valuation in Australia

David (University of South Australia) Parker: Principles and Practice of Property Valuation in Australia

This book provides a clear outline of the key principles underlying property valuation and the current techniques and issues in the practice of valuation for the major sectors of the Australian real …