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Ralph Fuerderer & Andreas Herrmann
Optimal Bundling [PDF ebook]
Marketing Strategies for Improving Economic Performance

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Copertina de Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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Limba Engleză ● Format PDF ● ISBN 9783662091197 ● Editor Ralph Fuerderer & Andreas Herrmann ● Editura Springer Berlin Heidelberg ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 6357356 ● Protecție împotriva copiilor Adobe DRM

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