Ralph Fuerderer & Andreas Herrmann 
Optimal Bundling [PDF ebook] 
Marketing Strategies for Improving Economic Performance

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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Bahasa Inggris ● Format PDF ● ISBN 9783662091197 ● Editor Ralph Fuerderer & Andreas Herrmann ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Diunduh 3 kali ● Mata uang EUR ● ID 6357356 ● Perlindungan salinan Adobe DRM
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