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Ralph Fuerderer & Andreas Herrmann
Optimal Bundling [PDF ebook]
Marketing Strategies for Improving Economic Performance

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ปกของ Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

€165.92

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ภาษา อังกฤษ ● รูป PDF ● ISBN 9783662091197 ● บรรณาธิการ Ralph Fuerderer & Andreas Herrmann ● สำนักพิมพ์ Springer Berlin Heidelberg ● การตีพิมพ์ 2013 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 6357356 ● ป้องกันการคัดลอก Adobe DRM

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Ralph Fuerderer Andreas Herrmann Georg Wuebker

259,211 หนังสืออิเล็กทรอนิกส์ในหมวดหมู่นี้

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