Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Bahasa Inggeris ● Format PDF ● ISBN 9783662091197 ● Penyunting Ralph Fuerderer & Andreas Herrmann ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6357356 ● Salin perlindungan Adobe DRM
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