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Ralph Fuerderer & Andreas Herrmann
Optimal Bundling [PDF ebook]
Marketing Strategies for Improving Economic Performance

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Bìa của Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

€165.92

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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9783662091197 ● Biên tập viên Ralph Fuerderer & Andreas Herrmann ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6357356 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Ralph Fuerderer Andreas Herrmann Georg Wuebker

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