Björn Wolle: Grundlagen des Software-Marketing (PDF) < الهندسة / التقنيات < علوم < آخر الأخبار

Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
Von der Softwareentwicklung zum nachhaltigen Markterfolg

الدعم

غلاف Björn Wolle: Grundlagen des Software-Marketing (PDF)

€38.66

قائمة المحتويات

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

عن المؤلف

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!

لغة ألمانية ● شكل PDF ● صفحات 315 ● ISBN 9783663059455 ● حجم الملف 36.7 MB ● الناشر Vieweg & Teubner ● مدينة Wiesbaden ● بلد DE ● نشرت 2015 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 5241397 ● حماية النسخ DRM الاجتماعية

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Björn Wolle Rainer Bischoff

96٬083 كتب إلكترونية في هذه الفئة

غلاف A. sindhu devi: Cloud computing-an introduction

A. sindhu devi: Cloud computing-an introduction

This book " Cloud Computing – An Introduction " has been mainly written for Engineering and Computer science students This book gives you detailed description about cloud computing and help …

غلاف Emanuela Tamburri & Maria Letizia Terranova: Nanotechnology in Space

Emanuela Tamburri & Maria Letizia Terranova: Nanotechnology in Space

This book presents selected topics on nanotechnological applications in the strategic sector of space. It showcases some current activities and multidisciplinary approaches that have given an unprece …

غلاف Arzhang (George Washington University, USA) Angoshtari & Ali Gerami (George Washington University, USA) Matin: Finite Element Methods in Civil and Mechanical Engineering

Arzhang (George Washington University, USA) Angoshtari & Ali Gerami (George Washington University, USA) Matin: Finite Element Methods in Civil and Mechanical Engineering

The finite element method is widely employed for numerical simulations in engineering and science due to its accuracy and efficiency. This concise introduction to the mathematical theory of the finit …

غلاف Subhash Reddy (Retired Boiler Professional, Hyderabad, India) Gaddam: Design of Pressure Vessels

Subhash Reddy (Retired Boiler Professional, Hyderabad, India) Gaddam: Design of Pressure Vessels

Pressure vessels are prone to explosion while in operation, due to possible errors in material selection, design and other engineering activities. Addressing issues at hand for a working professional …

غلاف Pijush Samui: Handbook of Research on Advanced Computational Techniques for Simulation-Based Engineering

Pijush Samui: Handbook of Research on Advanced Computational Techniques for Simulation-Based Engineering

غلاف Tom Francke & Vladimir Peskov: Position-Sensitive Gaseous Photomultipliers: Research and Applications

Tom Francke & Vladimir Peskov: Position-Sensitive Gaseous Photomultipliers: Research and Applications

غلاف Saul Emanuel Delabrida Silva & Antonio Alfredo Ferreira Loureiro: Examining Developments and Applications of Wearable Devices in Modern Society

Saul Emanuel Delabrida Silva & Antonio Alfredo Ferreira Loureiro: Examining Developments and Applications of Wearable Devices in Modern Society

Wearable technology can range anywhere between activity trackers to prosthetics. These new advancements are continuously progressing and becoming a part of daily life. Examining Developments and Appl …

غلاف Peter A. (Department of Psychology, University of Central Florida) Hancock & Mustapha Mouloua: Human Performance in Automated and Autonomous Systems

Peter A. (Department of Psychology, University of Central Florida) Hancock & Mustapha Mouloua: Human Performance in Automated and Autonomous Systems

This book is devoted to the examination of emerging practical issues related to automated and autonomous systems. The book highlights the significance of these emergent technologies that determine th …

غلاف Daniel Malacara-Hernandez & Zacarias Malacara-Hernandez: Handbook of Optical Design

Daniel Malacara-Hernandez & Zacarias Malacara-Hernandez: Handbook of Optical Design

Handbook of Optical Design, Third Edition covers the fundamental principles of geometric optics and their application to lens design in one volume. It incorporates classic aspects of lens design alon …

غلاف P.E., Ronald Hanifan: Reduce Your Engineering Drawing Errors

P.E., Ronald Hanifan: Reduce Your Engineering Drawing Errors

الصفحة التالية >>>