Björn Wolle: Grundlagen des Software-Marketing (PDF) < الهندسة / التقنيات < علوم < آخر الأخبار

Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
Von der Softwareentwicklung zum nachhaltigen Markterfolg

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غلاف Björn Wolle: Grundlagen des Software-Marketing (PDF)

€38.66

قائمة المحتويات

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

عن المؤلف

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!

لغة ألمانية ● شكل PDF ● صفحات 315 ● ISBN 9783663059455 ● حجم الملف 36.7 MB ● الناشر Vieweg & Teubner ● مدينة Wiesbaden ● بلد DE ● نشرت 2015 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 5241397 ● حماية النسخ DRM الاجتماعية

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Björn Wolle Rainer Bischoff

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