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Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
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Couverture du Björn Wolle: Grundlagen des Software-Marketing (PDF)

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Table des matières

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

A propos de l’auteur

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

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Langue Allemand ● Format PDF ● Pages 315 ● ISBN 9783663059455 ● Taille du fichier 36.7 MB ● Maison d’édition Vieweg & Teubner ● Lieu Wiesbaden ● Pays DE ● Publié 2015 ● Téléchargeable 24 mois ● Devise EUR ● ID 5241397 ● Protection contre la copie DRM sociale

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