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Björn Wolle 
Grundlagen des Software-Marketing [PDF ebook] 
Von der Softwareentwicklung zum nachhaltigen Markterfolg

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का आवरण Björn Wolle: Grundlagen des Software-Marketing (PDF)
€38.66
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विषयसूची

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

लेखक के बारे में

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
भाषा जर्मन ● स्वरूप PDF ● पेज 315 ● ISBN 9783663059455 ● फाइल का आकार 36.7 MB ● प्रकाशक Vieweg & Teubner ● शहर Wiesbaden ● देश DE ● प्रकाशित 2015 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 5241397 ● कॉपी सुरक्षा सामाजिक DRM

एक ही लेखक से अधिक ईबुक / संपादक

Björn WolleRainer Bischoff

101,226 इस श्रेणी में ईबुक

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This book is a summary of a series of achievements made by the authors and colleagues in the areas of radio frequency power amplifier modeling (including neural Volterra series modeling, neural netwo …
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का आवरण Prasun Kumar Nayak & Mijanur Rahaman Seikh: Continuum Mechanics
Prasun Kumar Nayak & Mijanur Rahaman Seikh: Continuum Mechanics
This book has been designed to introduce the fundamental concepts of Continuum Mechanics. A unique feature of the book is that each chapter has been presented with different types of solved problems …
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का आवरण Bruce Black: Workshop Processes, Practices and Materials
Bruce Black: Workshop Processes, Practices and Materials
Workshop Processes, Practices and Materials is an ideal introduction for entry level engineers and workshop technicians, as well as engineering university students with little or no practical experie …
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€61.75
का आवरण Jayantha Ananda (University of Southern Queensland, Toowoomba, Australia) Epaarachchi & Gayan Chanaka (Federation University, Gippsland, Australia) Kahandawa: Structural Health Monitoring Technologies and Next-Generation Smart Composite Structures
Jayantha Ananda (University of Southern Queensland, Toowoomba, Australia) Epaarachchi & Gayan Chanaka (Federation University, Gippsland, Australia) Kahandawa: Structural Health Monitoring Technologies and Next-Generation Smart Composite Structures
Due to the increased use of composite materials in aerospace, energy, automobile, and civil infrastructure applications, concern over composite material failures has grown, creating a need for smart …
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का आवरण G. Boothroyd & C. Poll: Applied Engineering Mechanics
G. Boothroyd & C. Poll: Applied Engineering Mechanics
This is the more practical approach to engineering mechanics that deals mainly withtwo-dimensional problems, since these comprise the great majority of engineering situationsand are the necessary fou …
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Emanuela Tamburri & Maria Letizia Terranova: Nanotechnology in Space
This book presents selected topics on nanotechnological applications in the strategic sector of space. It showcases some current activities and multidisciplinary approaches that have given an unprece …
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का आवरण B.S. Dhillon: Engineering Maintenance
B.S. Dhillon: Engineering Maintenance
Of the more than $300 billion spent on plant maintenance and operations, U.S. industry spends as much as 80 percent of this amount to correct chronic failures of machines, systems, and people. With m …
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का आवरण Chang-Sik Ha & Saravanan Nagappan: Hydrophobic and Superhydrophobic Organic‐Inorganic Nano‐Hybrids
Chang-Sik Ha & Saravanan Nagappan: Hydrophobic and Superhydrophobic Organic‐Inorganic Nano‐Hybrids
In materials chemistry, hybrid systems have become popular because of their enhanced properties compared to their individual components. Organic-inorganic hybrid materials have dual, enhanced chemica …
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का आवरण Patrick F. (University of Notre Dame, Indiana, USA) Dunn: Measurement, Data Analysis, and Sensor Fundamentals for Engineering and Science
Patrick F. (University of Notre Dame, Indiana, USA) Dunn: Measurement, Data Analysis, and Sensor Fundamentals for Engineering and Science
A combination of two texts authored by Patrick Dunn, this set covers sensor technology as well as basic measurement and data analysis subjects, a combination not covered together in other references. …
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का आवरण E. J. Lovesay: Contemporary Ergonomics
E. J. Lovesay: Contemporary Ergonomics
This book is based on the proceedings of the Ergonomics Society”s 1992 Annual Conference Birmingham, England, 7-10 April 1992. It contains papers, covering environmental studies, musculoskeletal stu …
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