Електронна книга > Наука > Техника > Björn Wolle: Grundlagen des Software-Marketing (PDF)

Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
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Обложка Björn Wolle: Grundlagen des Software-Marketing (PDF)

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Содержание

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

Об авторе

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

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язык немецкий ● Формат PDF ● страницы 315 ● ISBN 9783663059455 ● Размер файла 36.7 MB ● издатель Vieweg & Teubner ● город Wiesbaden ● Страна DE ● опубликованный 2015 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 5241397 ● Защита от копирования Социальный DRM

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Björn Wolle Rainer Bischoff

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