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Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
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Örtmek Björn Wolle: Grundlagen des Software-Marketing (PDF)

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İçerik tablosu

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

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Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Dil Almanca ● Biçim PDF ● Sayfalar 315 ● ISBN 9783663059455 ● Dosya boyutu 36.7 MB ● Yayımcı Vieweg & Teubner ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2015 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5241397 ● Kopya koruma Sosyal DRM

Aynı yazardan daha fazla e-kitap / Editör

Björn Wolle Rainer Bischoff

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