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Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
Von der Softwareentwicklung zum nachhaltigen Markterfolg

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Copertina de Björn Wolle: Grundlagen des Software-Marketing (PDF)

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Cuprins

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

Despre autor

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

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Limba Germana ● Format PDF ● Pagini 315 ● ISBN 9783663059455 ● Mărime fișier 36.7 MB ● Editura Vieweg & Teubner ● Oraș Wiesbaden ● Țară DE ● Publicat 2015 ● Descărcabil 24 luni ● Valută EUR ● ID 5241397 ● Protecție împotriva copiilor DRM social

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