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Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
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Hoes van Björn Wolle: Grundlagen des Software-Marketing (PDF)

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Inhoudsopgave

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

Over de auteur

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

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Taal Duits ● Formaat PDF ● Pagina’s 315 ● ISBN 9783663059455 ● Bestandsgrootte 36.7 MB ● Uitgeverij Vieweg & Teubner ● Stad Wiesbaden ● Land DE ● Gepubliceerd 2015 ● Downloadbare 24 maanden ● Valuta EUR ● ID 5241397 ● Kopieerbeveiliging Sociale DRM

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