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Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
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Cover von Björn Wolle: Grundlagen des Software-Marketing (PDF)

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Inhaltsverzeichnis

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

Über den Autor

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

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Sprache Deutsch ● Format PDF ● Seiten 315 ● ISBN 9783663059455 ● Dateigröße 36.7 MB ● Verlag Vieweg & Teubner ● Ort Wiesbaden ● Land DE ● Erscheinungsjahr 2015 ● herunterladbar 24 Monate ● Währung EUR ● ID 5241397 ● Kopierschutz Soziales DRM

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