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Björn Wolle
Grundlagen des Software-Marketing [PDF ebook]
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Table of Content

Grundlagen des Software-Marketing.- Gegenstand und Besonderheiten des Software-Marketing.- Merkmale und Klassifikation von Software.- Entwicklung von Software.- Einsatz von Software im Software-Marketing.- Rahmenbedingungen und Funktionen im Software-Marketing.- Rahmenbedingungen des Software-Marketing.- Software-Markt und Marktteilnehmer.- Strategische Planung.- Entscheidungsfelder im Software-Marketing.- Management und Organisation des Marketing.- Marketing-Controlling.- Spannungsfelder zwischen Software-Marketing und Recht.- Rechtsgrundlagen.- Datenschutz und Marketing.- Urheber- und Wettbewerbsrecht.- Produkthaftung und Vertragsrecht.- Rechtsaspekte des Software- und E-Marketing.

About the author

Björn Wolle verfügt über umfangreiche Erfahrungen aus Hochschulen und Software-Branche in den Bereichen Software-Entwicklung und Software-Marketing.

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Language German ● Format PDF ● Pages 315 ● ISBN 9783663059455 ● File size 36.7 MB ● Publisher Vieweg & Teubner ● City Wiesbaden ● Country DE ● Published 2015 ● Downloadable 24 months ● Currency EUR ● ID 5241397 ● Copy protection Social DRM

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