Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

الدعم

غلاف Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

€75.58

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لغة الإنجليزية ● شكل PDF ● صفحات 248 ● ISBN 9781317459293 ● الناشر Taylor and Francis ● نشرت 2015 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 3697461 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Joseph A. Klein P.M. Rao P. M. Rao

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