Електронна книга > Обществознание > Эконом > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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Обложка Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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язык английский ● Формат PDF ● страницы 248 ● ISBN 9781317459293 ● издатель Taylor and Francis ● опубликованный 2015 ● Загружаемые 3 раз ● валюта EUR ● Код товара 3697461 ● Защита от копирования Adobe DRM

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Joseph A. Klein P.M. Rao P. M. Rao

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