E-bok > Samhällsvetenskap > Ekonomi > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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Omslag till Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Språk Engelska ● Formatera PDF ● Sidor 248 ● ISBN 9781317459293 ● Utgivare Taylor and Francis ● Publicerad 2015 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 3697461 ● Kopieringsskydd Adobe DRM

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