E-kitap > Sosyal Bilimler > Ekonomi > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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Örtmek Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Dil İngilizce ● Biçim PDF ● Sayfalar 248 ● ISBN 9781317459293 ● Yayımcı Taylor and Francis ● Yayınlanan 2015 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3697461 ● Kopya koruma Adobe DRM

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Joseph A. Klein P.M. Rao P. M. Rao

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