Ebook > Ciências sociais > Economia > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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Capa do Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Língua Inglês ● Formato PDF ● Páginas 248 ● ISBN 9781317459293 ● Editora Taylor and Francis ● Publicado 2015 ● Carregável 3 vezes ● Moeda EUR ● ID 3697461 ● Proteção contra cópia Adobe DRM

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