Ebook > Scienze sociali > Economia > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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Copertina di Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Lingua Inglese ● Formato PDF ● Pagine 248 ● ISBN 9781317459293 ● Casa editrice Taylor and Francis ● Pubblicato 2015 ● Scaricabile 3 volte ● Moneta EUR ● ID 3697461 ● Protezione dalla copia Adobe DRM

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