Ebook > Social Sciences > Economy > Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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Cover of Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Language English ● Format PDF ● Pages 248 ● ISBN 9781317459293 ● Publisher Taylor and Francis ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 3697461 ● Copy protection Adobe DRM

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