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Joseph A. Klein & P.M. Rao
Strategies for High-Tech Firms [PDF ebook]
Marketing, Economic, and Legal Issues

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ปกของ Joseph A. Klein & P.M. Rao: Strategies for High-Tech Firms (PDF)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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ภาษา อังกฤษ ● รูป PDF ● หน้า 248 ● ISBN 9781317459293 ● สำนักพิมพ์ Taylor and Francis ● การตีพิมพ์ 2015 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 3697461 ● ป้องกันการคัดลอก Adobe DRM

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Joseph A. Klein P.M. Rao P. M. Rao

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