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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Cover of Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Language English ● Format PDF ● Pages 256 ● ISBN 9780203994214 ● Publisher Taylor and Francis ● Published 1991 ● Downloadable 6 times ● Currency EUR ● ID 2304364 ● Copy protection Adobe DRM

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