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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Örtmek Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€27.02

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Dil İngilizce ● Biçim PDF ● Sayfalar 256 ● ISBN 9780203994214 ● Yayımcı Taylor and Francis ● Yayınlanan 1991 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2304364 ● Kopya koruma Adobe DRM

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Armand Mattelart

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